Product+Critique+Assignment+PPT by Shrenik Salguna on Scribd
Feedback: You have done the assignment well! All the sections and respective parts have been covered really well! Keep it up. Check the feedback above for more details. This was one of the best-presented and solved assignment evaluated by me, congratulations for such an awesome work here.Some tips on product critique role as a PM Critiquing product design and features is one of the key skills that a Product Manager must possess.Also, product critique is a commonly asked question in PM interviews.
* Critique allows us to better articulate the value of user experience, and the designers, researchers, and analysts that own this slice of the pie ·
How did this app come to your attention?·
What’s your one-line summary of what this app does at this stage?·
What’s the experience of getting started or signing up?·
How easy to use was the app? ·
How did you feel while exploring the app?·
Did the app deliver on your expectations?·
& many more…
PS: Although this was an assignment I would highly recommend you to use this as an opportunity for preparing yourself for the next PM role interview you are gunning for! The interviewer is evaluating you on the following: ·
Are you knowledgeable about basic design principles?·
Do you actively use design principles when thinking about products?·
Do you provide a structured answer or not?Read more: https://productcoalition.com/critiquing-design-a-guide-for-product-managers-c1d8ddced39e“>Click 1 https://uxdesign.cc/app-critique-framework-for-product-design-interviews-24b64cfad4ab“>Click 2
1.1. Detailed analysis of the app before its first use has been provided
Feedback: PS: This section has been properly done with relevant sections identified and solved well by you, Great job!
This part had to do more with the appearance, discoverability and related concepts before the app has been actually used. You have successfully done the following parts in the assignment ·
Mentioned in the right way, how you got to know about the Headout app.
Discoverability of the app section has been provided well by you, great work!· Valid and genuine expectations from the Headout app has been provided along with the valid and genuine reasons, which validates them. Keep it up!· Last but importantly,
The initial impressions of the app has been provided in a great manner on what were your initial thoughts and notions about the App including Playstore appearance, some content pieces, reviews, some screens, booking process & more. 1.2. Detailed analysis of the app while using it has been provided
Feedback: PS: This section has been properly done with relevant sections identified and solved well by you, Great job! This part had to do with mainly 3 points as below-
1. Different UI and UX elements of the app & their respective analysis
Different UI and UX elements of the app have been provided well by you along with proper reasoning great work! This shows you are a good observer of design and overall structure of the App element.
Some tips on the importance of a good UI/UX: Most developers create an app with great performance but fail to focus on the designing, which leads to the downfall of the app. The balance between the functionality and UI UX design of an app is very essential. A good design promises you the following: ·
Attracts users·
Creates a good impression·
Get featured in app stores·
Get loyal customers·
Saves Time and Cost in the Long Run
Some tips on best practices of a good UI/UX: ·
Maintain Uniformity·
Make it as interactive as possible·
Don’t hamper the speed of the app·
Keep it simple and don’t complicate things
Read more https://uxdesign.cc/significance-of-ui-ux-design-in-mobile-application-f90b2c56c204“>here
Model Answer: Some possible elements & reasonings for the UI/UX are:(Ignore the ones you have already mentioned)
1. The carousel does on move on its own and is static.
2. Broken top image
3. 2 city walks are there thus no scroll
4. Floating icon for search is not a good UX
5. Positioning of the chat icon isn’t good as it opens the notification drawer by mistake
6. No way to get out of search option in currencies is an inconsistent UI7. Better fonts could be used
2. Detailed analysis of at least 3 features of the app:
Features of the app has been provided well by you, great work! You have also done the analysis for this part, which is awesome!
3. Elements you liked/disliked in the app The analysis for elements based on design principles liked and disliked by you has been done well!
Some possible elements are: (ignore the ones you have already mentioned)
1. Use of bright images and bright colours is very good as travel apps should be flashy
2. Various types of scrolls used
3. Floating icon for search restricts you to the specific city
4. Meta data with search items is good feature
5. No auto complete in search
6. Back button is search is good
7. Chat icon is a very good feature to have at the top of the page.
8. Can keep browsing without signing in which is a good thing
9. Changing of city is not very intuitive
10. Summary in the description page is helpful
11. Meeting point could have ideally been a map
12. Doesn’t tell how many people is a family
13. Apply promo code does not have an option to choose the promo codes
14. Guest details and payment details open in new page
Tip: designing a usable and enjoyable mobile experience is more than just good aesthetics. In order to trigger positive reactions, you have to satisfy the https://www.nngroup.com/articles/usability-101-introduction-to-usability/“>basic usability principles of interface design. ·
Learnability: How easily first-time users complete basic tasks. ·
Efficiency: How quickly users perform basic tasks once they’ve learned the design.·
Memorability: The ability of users to remember how to use the system.·
Errors: The amount and severity of errors users make and how easily they can correct them.·
Satisfaction: How pleasant the experience of using the design was. Read more https://www.thinkwithgoogle.com/marketing-resources/experience-design/principles-of-mobile-app-design-engage-users-and-drive-conversions/“>here
1.3.Detailed analysis of the further considerations after the first-use of the app have been provided
Feedback: PS: This section has been properly done with relevant sections identified and solved well by you, Great job! This part had to do with what are the additional features you would want to recommend to improve the existing features/elements of the product. Also besides just mentioning, them were you able to mention plausible reasoning for the same. So basically answering two questions well :
1. What do you want to build & add incrementally?
2. Why do you want to do that, what value does it add? You have successfully done this well, Awesome work!
1: Great recommendations to improve the existing features/elements of the product have been provided, along with relevant explanations. This clearly shows that you have been able to capture the right consumer pain points and identify gaps in the current product design and elements, which can be translated to an excellent experience. Awesome work!
Some possible recommendations can be: (ignore the ones you have already mentioned)
1. Multiple city search
2. The positioning of the top menu should be better
3. Lack of categorization on the homepage like romance, FineDine, sports, etc.
4. Real estate on the home page should be used better
5. Option to Bookmark and experience should be added
6. Icons like share/chat/FAQ overlap
7. To change the location one has to go to the hamburger, which is a long process and not a good UX
2. Some great relevant additional features that can improve the overall customer experience of the app have been mentioned. This has been done with logical explanations as well which makes this a comprehensive solution, Awesome work here!As a PM building incremental features would be one of your major core job role.
As they say, improvisation is the key to stand ahead of others. This is one of the most important ways how you can innovate new features basis customer pain points, competition and changing scenarios. The one who translates the gaps in features the fastest surely wins the battle!
Some possible features are :
1. Local city guides
2. Language translators
3. More payment options (ignore the ones you have already mentioned)